Thursday, 26 March 2015

Journalism cuts affect communities

There’s always been rivalry between advertising and editorial departments.

Advertising blames editorial for spending money; editorial blames advertising for taking up column centimetres or air time. In truth, the relationship is symbiotic: advertising brings in money to pay for the editorial staff who create the content that attracts the readership/viewership that attracts the advertisers. If one side of this symbiosis falters, they both fail.